NIKE SB

A long-standing staple of the American West, rodeo’s roots reach back to the 1800s. The confluence of mestizo, Indigenous and Anglo cultures the original rodeos manifested in ranch-versus-ranch showdowns, where riding and roping techniques took center stage and rules were few. Among the pioneers of what would become an iconic American spectator sport, Black ranch owners and hands changed the face of rodeo with groundbreaking techniques and crowd-pleasing flair throughout the 1900s. An homage to America’s first action sport, this Dunk Low's colors and details are inspired by Southwest heritage unique to its Black pioneers. Blazing a turquoise trail, the Dunk "Rodeo" subverts conventions with bold color choices and boot stitch details in a mixed suede and forest leather upper. Accenting the Dunk’s iconic lines with leather piping and chain-stitched branding, dusty earth tones and Old West accents pop with hits of lightning yellow and a red translucent outsole. Riding off into the range, the custom sockliner art depicts a sun-soaked scene of the frontier exploration forged by Black culture and innovation.

The Vertebrae breaks in fast and breaks down slow, creating a consistent fit straight out of the box. A Nike heritage colour palette gives this modern shoe the perfect touch of retro. Benefits The double row stitching adds durability. Minimal layers around the toe make for easy flicking. The generative outsole provides a greater grip and boardfeel. Product details Foam midsole Rubber outsole

The Vertebrae breaks in fast and breaks down slow, creating a consistent fit straight out of the box. A Nike heritage colour palette gives this modern shoe the perfect touch of retro. Benefits The double row stitching adds durability. Minimal layers around the toe make for easy flicking. The generative outsole provides a greater grip and boardfeel. Product details Foam midsole Rubber outsole

As Nike SB’s first signature athlete with over ten signature shoes on his resume, Paul Rodriguez’s 20-year career with Nike embodies professionalism and a drive that continues to raise the bar. A well-deserved victory lap to commemorate a new milestone, the P-Rod 1 Zoom Air Low is a one-to-one take on his original signature shoe with splashes of celebratory platinum throughout the design. Featuring a premium leather construction with a mesh tongue and Swoosh, the P-Rod 1 Zoom Air brings back the original launch colorway and signature P-Rod patterned sidewalls that wrap throughout the heel. Designed with a rounded toebox and cupsole construction, it has a semi-translucent outsole with an added carbon plate for impact cushioning. Plus, the flick and feel of the original returns—just as it was drawn up back in 2005. Along with platinum accents on the heel branding and eyestay, custom engraved platinum “SHS” dubraes finish the homage to P-Rod’s debut silhouette.